What do you think of when you hear… Toms Shoes? Or Chipotle? What about Kodak? Did anything negative come to mind? How do you feel when you think of those companies? What we perceive about a particular product or service is ultimately what shapes our buying behaviors. With such a wide assortment of products and different brands available, brand equity...
Branding: How Logos Have Changed Over Time
Mobile App Development Experience
Want a closer look on my mobile app development experience? Jump into this blog with me as I explain the steps and stages I’ve been taking as an intern with TMC to help develop our mobile application. The new TMC app puts our website in the palm of your hand, easing the way to RSVPs for events, blog reading, and...
How Journalism Can Make You A More Effective Marketer
Every good marketer is always trying to find the most effective way to move from concept to consumer through the use of brand outreach, proper advertising, and consistent customer satisfaction. This essential business action of promoting and selling products or services involves appealing to a customer base in the most creative and efficient way. If you take a moment to...
Sponsor Spotlight: FlowGLOBE
FlowGLOBE provides high-quality Mobile Application, custom business software, and Custom Website Development in the Raleigh/Durham area. They craft fully functional websites, software, and mobile and desktop applications using a strategic combination of user testing, design sprints, elegant UX patterns, and rapid application development technologies. “WE specialize in working with purpose-driven companies, people, and organizations. We love solving complex problems. And,...
January Recap Blog
On January 30, TMC hosted not one, but two speakers: Laurie Ruettimann and Kristen Douglas to speak about Trends for Attracting & Retaining Talent in 2018. The two offered opinions from an HR point of view as well as a recruiter’s. We like to have fun at TMC so once everyone got comfy and a quick refill, we took the...
Why Creativity is Important for Marketing
What truly makes companies stand out from one another? Creativity. In this day in age, it is crucial to stay up to date with changes and innovations in order to be effective in marketing. As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is the most important tool for success of a business. “I...
TMC Speaker Interview Featuring Lia Reich
Triangle Marketing Club is excited to welcome Lia Reich, Vice President of Marketing and Communications of PrecisionHawk. I got the opportunity to talk to Lia as she prepares for her talk at TMC. She’s an athletic, dog enthusiast, that loves to travel and meet new people! Now you, our amazing TMC audience, has a chance to get to know her...
Sponsorship Spotlight: Zig Zibit
Triangle Marketing Club offers much gratitude to our sponsors. They are the reason we are able to put on the events, and, not to mention, help us provide the appetizers/beverages. We are especially thankful for the support we had from our sponsors from our recent Holiday party last month. As we start off the new year, we are excited to...
Sponsor Spotlight: Marshall Multimedia
Marshall Multimedia is a video production company located in Wake Forest, North Carolina. As a Platinum Sponsor of Triangle Marketing Club, we couldn’t thank Marshall Multimedia enough for the support. Thank you Erik Woodard for your time, knowledge, and contributions. “We are a video content strategy and production company… we’re a bit of a Frankenstein, the body of a video...
TMC Speaker Interview Featuring Laurie Ruettimann
Triangle Marketing Club is kicking off another year with more talented speakers, creative projects and developments, interesting discussion, and of course – lots of networking! There is so much to look forward to in 2018, and it all starts with our first meetup of the year on Tuesday, January 30th. Laurie Ruettimann, an influential speaker, entrepreneur, and author will share...