As a marketer, many people view us as the front of the business. As to our knowledge, what is seen and what attracts customers is on our plate. However many people do not realize how much strategy and organization is poured into the process on the way. Each marketing operation has a specific plan...
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Origins of Using Santa Claus in Advertising
With Christmas right around the corner, now would be an appropriate time to dive into the history of Santa Claus in advertising. Who gets the credit here? Did the Coca-Cola Company create the figure we know today as Saint Nicholas? Or perhaps, was Coke the first one to utilize Father Christmas in the advertisements? The...
October Recap: Martin Weinberg
Triangle Marketing Club strives to bring individuals with similar interests together once a month to exchange marketing understandings from guest speakers. These speakers offer interactive presentations, engaging conversations, and provide industry-specific content to those in attendance. On Tuesday night, October 24, TMC held an event coupled with free craft beer, cheesy bread from Marco’s and a...
TMC August Recap: Christoph Trappe
Triangle Marketing Club brings people together once a month for marketing insight from national speakers, interactive presentations, and great conversation! Last Tuesday night, TMC hosted another successful event filled with… Springboard Promotions and LiveNation Giveaways Refreshing Craft Beer Storytelling with Christoph Trappe Lots of networking, and… Emojis Every event leaves those in attendance with valuable...
Who’s the Real April Fool?
April 1st was a short while ago, and many different companies celebrated in their own ways in the forms of gag emails, fake products, and hilarious advertisements. Let’s take a look at some of the best contenders. Amazon released an advertisement for a new feature of the Echo, called Petlexa. This adorable feature claims to...
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