On March 27, TMC hosted JP Sherman of Red Hat who spent the evening talking about ways to optimize your on-site search. Currently, JP works as a Search & Findability Manager at the company. He has even created a search engine for video games. Why does search matter? First and foremost, a search is a...
This month, Triangle Marketing Club is pleased to welcome John Paul (JP) Sherman, the Enterprise Search and Findability Expert of Red Hat. I was given the opportunity to talk to JP before he comes to talk at TMC in March. He is an intelligent, well-experienced dad who enjoys traveling and chasing after his kids. I...
This Wednesday, May 24, Michael Barber will be presenting at the Triangle Marketing Club’s monthly event. He will be discussing the concept of friction in marketing and how to combat it within your organization. Take a look at our Meetup page for more information and RSVP with your full name soon, because this is an event...
Using a Clean Link List It’s important to begin a link project by using a cleaned list. Use the following considerations to eliminate as much manual review as possible. Review only one link from each domain. Have a header checker test for links that have a server response code of 4xx, 5xx, or 302. These...
Search engine optimization is more than another marketing term to add to your industry jargon. SEO is vital to your business’ success! With the rise of digital marketing, driving Internet traffic to your company’s site or social media posts is more important than ever before. So, what even is SEO? According to this article by...
