Building Lifelong Brand Loyalty Integrated Marketing Communication (IMC), or cross-channel marketing, is something many of us are familiar with. A few years ago, a grocery store convinced me that it was unique by employing this approach. While shopping, I noticed a sign that encouraged me to download the store’s app for a coupon. Not long...
Category: <span>Digital Marketing</span>
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May Speaker Blog: Mark Fidelman
May’s Triangle Marketing Club event is kicking off the summer with a presentation from Mark Fidelman, Chief Marketing Officer at Fanatics Media. Mark has an extensive sales and marketing background, and this month he is going to share his presentation “The 8 New Rules for Marketing” with the TMC Audience. We are more than excited...
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Speaker Interview: Erin Monday
This month, Triangle Marketing Club is excited to host Erin Eileen Swanson Monda, who goes by her “superhero” name Erin Monday. She will be sharing with the TMC audience how to rock your social media and produce ROI. Along with other useful strategies, Erin will also be teaching us how to grow our social medias...
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How to Create Effective and Affordable Video
March 2019 TMC Event How to Create Effective And Affordable Video Triangle Marketing Club is excited to host Erik Woodard from Marshall Multimedia for our March event. On March 26th, Erik will be teaching us the high-level approach and processes that will make video more affordable and more effective. I was able to speak with...
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Speaker Interview: Jessie Butner
Ever see a post on social media from a company you like using a key leader or influencer and think to yourself, how and why did this company decide to use them? January’s Triangle Marketing Club event is ringing in the New Year with a presentation from Jessie Butner of Go Fish Digital, where she...
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Part 1: Influencer Marketing from the Influencers Point of View
What seems to be a relatively new phenomenon actually dates back before the turn of the 20th century, evolving into what we all know it as today: influencer marketing. Before bloggers, Instagrammers, and YouTubers there were celebrities and other high profile public figures promoting products and services on behalf of a brand. And with the...
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What to Do When You Have Nothing to Vlog About
This month’s Triangle Marketing Club speaker is YouTuber, speaker, author and entrepreneur Amy Schmittauer, who knows all there is to know about the ins and outs of vlogging in today’s world. In her YouTube vlog posted on October 17, 2017, “WHY YOU HAVE NOTHING TO VLOG ABOUT,” Schmittauer addresses what to do when you get to...
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JP Sherman Recap
On March 27, TMC hosted JP Sherman of Red Hat who spent the evening talking about ways to optimize your on-site search. Currently, JP works as a Search & Findability Manager at the company. He has even created a search engine for video games. Why does search matter? First and foremost, a search is a...
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Sponsor Spotlight: FlowGLOBE
FlowGLOBE provides high-quality Mobile Application, custom business software, and Custom Website Development in the Raleigh/Durham area. They craft fully functional websites, software, and mobile and desktop applications using a strategic combination of user testing, design sprints, elegant UX patterns, and rapid application development technologies. “WE specialize in working with purpose-driven companies, people, and organizations. We...