By now we all are familiar with the phrase “It’s not what you know; it’s who you know.” We hear it all the time from everyone we speak to but, not all of us are pros at networking. Networking isn’t just connecting with a few people a day on LinkedIn, it is a start at least. Networking can be especially challenging for individuals who are introverts. According to Susan Cain’s, The Power of Introverts Ted Talk over 50 percent of the US workforce identifies themselves as introverts. Whether you consider yourself an introvert or not, you’re not alone and I have gathered 10 simple, quick tips that can help you network yourself better.
Tip #1: Find Local Networking Events and Meetups
Well that’s ironic. The Triangle Marketing Club is a great first step to get your foot in the door and find fellow marketers to network with. TMC hosts an event at the end of each month and current marketers from all over the state meet with the next generation of marketers. You can easily register to the event through Meetup and other nearby networking events. Finding the right networking event can seem like a pain but luckily we have things like Google which make life a lot more simpler for us. #blessed
Tip #2: Arrive early
You are probably familiar with the phrase “If you are on time, you’re late.” That saying is very true, and it will help you a lot in networking and in life. First off, if you arrive early you have more time to prepare. Second, you notice that the atmosphere is way more calmer and quieter– so you have time to beat the crowd and see who you really want to network with before it becomes a bit chaotic. Lastly, more people will notice you, and I don’t know about you, but I rather be known as the person who arrived super early than the person who got there late and interrupted a guest speaker. Ouch! Good luck landing a job then.
Tip #3: Have business cards
Business cards are essential. Sooner or later you will need them and they are very easy to get. Places such as Staples or if you are in college your career center probably has them and usually free of charge to students. If none of that works, you can also use the World Wide Web. Once you get business cards you can exchange them with people you talk to and it is an easy and effective way to stay in touch.
Tip #4: Have your pitch ready
It can be all fun and games at first but at one point in the night you are going to have to get serious and talk about yourself. I know it can be quite difficult and nerve racking but if you are prepared, it makes things a whole lot easier. People can tell when you are nervous and unprepared so, practice! If you need some pointers check out this YouTube channel.
Tip #5: Smile
A very simple but overlooked networking tip. Smiling can get you a long way; you’ll put your nerves to a rest, and you will come across as a warm and delighting person to engage in a conversation with. Just remember to do it as soon as you enter the room and it will really change the atmosphere around you. Leave the negative attitudes at the door. Positive vibes only.
Tip #6: Uncover their needs
Your ultimate goal in networking is to land a job. So, try to find out how you can benefit the other person. Ask them questions about themselves and what their aspirations and goals are. If they see that you can uncover their needs you my friend have a job. It’s as easy as pie.
Tip #7: Be Likeable
Find out what you have in common with the person you are speaking to and go from there. Liking is a very persuasive tool and it will get you really far. You will have a stronger change of connecting with that person and they will be more willing to help you out.
Tip #8: Find Out What Your Networking Goals Are
Identifying your networking goals will save you hours of hit and miss. It will weigh out those events that won’t serve your purpose and ensures that you will be more productive at key events.
Tip #9: Leave a Lasting Impression
Make people remember you. Try to stand out of the crowd. Employers talk to many people during the day and you have to do something to make them not forget you. It can be something as simple as sending them a follow up email or a handwritten note thanking them for taking the time to speak to you. Like they say, it’s the little things that count.
Tip #10: Remember To Follow Up
This tip is extremely important. How will a potential employer or connection know you are serious if you don’t follow up with them? It is often said that networking is where the conversation begins, not ends. If you had a great conversation with someone and you want to stay in touch make sure you reach out to them within 48 hours. Some people like email or phone; others simply prefer social networks such as LinkedIn. Just let them know you enjoyed talking to them and make it personal, people love that.